WHY WE BUILT THIS
The Information Was Always There.
Access Wasn't.
Bio-optimization knowledge used to be reserved for elite athletes, celebrities, and those who could afford $5,000/month concierge doctors. We're changing that.
The Problem
Go to your doctor about optimization - testosterone, peptides, performance - and you'll get one of two responses: confusion or condemnation. Most doctors aren't trained in this. The ones who are charge a premium.
So what do people do? They turn to forums. Reddit threads. Discord servers full of anonymous advice from people who may or may not know what they're talking about. Some of it's solid. A lot of it's dangerous.
Meanwhile, professional athletes have teams of specialists analyzing every variable, optimizing every protocol, tracking every data point. The research exists. The protocols are documented. The knowledge is there.
The only thing keeping most people from accessing it is a paywall.
What We Believe
Nobody's coming to save you. That's the good news.
Not reckless advice. Not bro-science. Evidence-based information from research, delivered in a way you can actually understand and apply.
We're not here to tell you what to do. We're here to give you the same intel the pros have, track your data, show you patterns, and trust you to make your own decisions with your healthcare provider.
What We're NOT
- Not medical advice. We provide educational information. Always work with a licensed healthcare provider.
- Not a pharmacy. We don't sell, distribute, or prescribe any substances.
- Not promising results. Everyone responds differently. We help you track what works for YOUR body.
What We ARE
- Information democratizers. Making research accessible to everyone, not just the wealthy.
- Data trackers. Helping you see patterns in your own biometrics.
- Always available. Questions at 2am? We're here.
- Privacy-first. Your data is yours. Export it, delete it anytime.
Who Built This
Ben Bullington
Co-Founder · Health Domain Expert
Ben is the picture of health optimization — and the reason DosingIQ exists as a health platform, not just a technology project. He lives the four-pillar practice: peptide protocols, precision nutrition, structured training, and daily mindset work.
His deep domain expertise in peptides, hormones, and bio-optimization shaped every protocol in the research library and every coaching pattern that Ben IQ uses. When the AI coach gives guidance, it's drawing on years of Ben's real-world experience with the compounds and frameworks.
Ben is the "why" of DosingIQ — the lived proof that cross-pillar tracking changes outcomes, and that the people doing this work deserve better tools than spreadsheets and guesswork.
Rory Rawlings
Co-Founder · Technology Architect
Rory is a co-founder of Avalara and the architect of the AvaTax engine — the tax compliance system used by 30,000+ businesses processing billions in transactions. Before that, he built defense systems at Boeing where accuracy isn't optional.
After 30 years building regulated, high-accuracy systems — from financial compliance to defense platforms — he applied the same engineering rigor to health optimization. When the app says a meal has 2,454 calories, that number traces to a USDA lab analysis with a published federal database ID. Not a guess. A measurement.
Rory is the "how" of DosingIQ — the reason every accuracy claim is backed by regression testing, and every number can show its work.
Together they cover the two trust gaps every health app fails on: does this person understand health optimization? and is the technology actually rigorous?